company that provides a service to access the Internet for its
customers, usually via a modem using a dial-up connection or via a
A unique sequence of numbers assigned to a cardholder account that identifies the issuer and type of financial transaction card.
A small program (usually written in Java or ActiveX) that is downloaded to perform a small task on a computer, such as a particular interactive
web page function.
A piece of writing designed to inform readers about something; generally the subject of the written work itself. For Search Engine Optimization (SEO) purposes, articles create webpages and links for websites which generally help to boost the popularity and exposure of a website or product. Sites may link to a particular article, which in turn, link back to website, further boosting its link popularity. Effective marketing campaigns usually employ this sort of tactic.
The process of writing and style of writing articles. In this context, article writing refers to producing written work that informs readers about a specific product or service. Companies usually have copywriters or teams of copywriters who produce written articles for certain products or websites, which hopefully boost link popularity for the original site as well as give exposure to a product.
The process of identification of individuals and businesses using digital certificates.</p>
act of ensuring the cardholder has adequate funds available against his
line of credit. A positive authorization results in an authorization
code being generated, and those funds being set aside. The cardholder's
available credit limit is reduced by the authorized amount.
B2B (Business to Business)
trade, exchange of goods and services or partnering between
organizations (often over an extranet or e-marketplace). Current
volumes of e-business activity are around 90 per cent B2B, with the
remainder being accounted for by B2C e-commerce.
B2C (Business to Consumer)
trade (e-commerce), exchange of goods and services between businesses
and end consumers (as opposed to B2B e-business between organizations
alone) with the end consumer being the target market.
The term bandwidth has a number of technical meanings but since the popularization of the Internet, it has generally referred to the volume of information per unit of time that a transmission medium (like an Internet connection) can handle.
Shortened version of the term "web log". A blog is a website that is usually maintained by an individual or organization with regular entries with information about events, commentary, or other information. Similar to a journal, many blogs are used to describe personal experiences as well. Popular "blogging" outfits include Blogger and LiveJournal. Blogs are useful SEO tools in ways similar to articles in that they give exposure to a product, good, service, or website, as well as a link to the original website, boosting link popularity. Like an article, this tactic is essential to an effective marketing campaign.
Short for 'Web Browser,' the tool (program) that allows users to surf the Web.
The most popular Web browsers are Microsoft Internet Explorer and Mozilla Firefox.
days when most corporate and government offices are open for business,
usually any day except Saturday, Sunday and legal holidays. The
business day begins at 9:00 AM for a 24-hour period.
area of computer memory (either held on a chip or else on a hard disk)
that is used to temporally store data files in order to increase the
speed of access to them.
The person to whom a financial transaction card is issued or an additional person authorized to use the card.
third party company that issues digital certificates that confirms a
company or individuals' identification. A digital certificate is a
crucial part of secure ecommerce.
a transaction is debited against a merchant account in cases of refunds
and fraud. Chargebacks usually attract a fee that is debited against
the merchant. Online Shoppers may be eligible for chargeback if they never
received the products or services they paid for. Contact your credit card
company for more information.
two companies identify a partnership between them through one company
displaying their logos, color schemes etc on another companies
server that contains the software necessary for processing customer
orders via the Web, including shopping cart programs, dynamic inventory
databases, and online payment systems. Commerce servers are usually
also secure servers.
files stored on your computer when visiting a site that record
preference for that particular site's usage. They make it possible to
remind that site about you the next time you visit it. Cookies are also
common in shopping cart applications in order to remember visitors as
they move throughout product pages.
CRM (Customer Relationship Management)
entire process of a pre-sales, sales and service relationship with a
customer. Many software applications are now available that permit you
to record this relationship from the time the clients asks their first
question. Good CRM software is much more efficient than fragmented
records as it can save time in tracking communications and transactions
with a particular person.
CSS (Cascading Style Sheets)
A style sheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in languages like HTML. CSS can be used locally by the readers of web pages to define colors, fonts, layout, and other aspects of document presentation. It is designed primarily to enable the separation of document content (written in HTML or a similar markup language) from document presentation (written in CSS).
The practice of digitally "scrambling" a message using a secret key or keys.
term coined by the science-fiction novelist, William Gibson, in his
fantasy novel, Neuromancer. Used to describe the 'world' of computers.
Used as a reference to the 'Internet.'
hallucination' of the realm of pure information used for computer
processing, communications and data representation. Cyberspace is a
metaphor that helps people to cope with the inherent complexity of
worldwide, hyperlinked, multimedia computer networking. Not to be
confused with the technological infrastructures of computing and
telecommunications networks, cyberspace is hence best understood as a
mental land of shared ideas with the defining purpose of enabling human
beings to conceptually and usefully get a grip on the pet ghosts in
file or file system containing organized information and, most
commonly, a filing and retrieval system for storing information. Most
database software also includes tools for data analysis. Examples of
database software include Oracle, Microsoft Access, Sybase, and MySQL.
DES (Data Encryption Standard)
A popular standard encryption scheme.
main mechanisms in that "digital coins" can be downloaded to the user's
PC from a participating bank, or the set up of a digital money account
with a bank. Both (encrypted) forms of cash can be sent to merchants
identification that authenticates a consumer, merchant and a financial
institution. Digital certificates are used to encrypt information
exchanged in SET transactions. A certificate is a public key that has
been digitally signed by a trusted authority (the financial
institution) to identify the user of the public key.
electronic signature, which cannot be forged. Instead it is generated
from a computed digest of the text that is encrypted and sent with the
text message. The recipient decrypts the signature and retrieves the
digest from the received text. If the digests match, the message is
authenticated and proved to be from the sender.
consumer account set up to allow e-commerce transactions through a
particular credit card processing system. Before the consumer can make
a purchase, he or she must first establish an account with the credit
card processor, who provides an ID and password. These can then be used
to make purchases at any Web site that supports that transaction
DNS (Domain Name System)
general-purpose data query service whose principal use is the lookup of
host addresses based on host names. Important domains are .com
(commercial), .edu (educational), .net (network), .gov (U.S.
government), .mil (U.S. military) and .org (organization).
designation for particular location on the Internet. A domain, for
example "x-cart.com," contains files that make up the content of Web
pages under that address. x-cart.com/intro.htm and
x-cart.com/tutorial.htm are different Web pages located within the same
domain. Domain names are associated with IP addresses.
A period when all or part of a system or network is not available to end users due to failure or maintenance.
Copying a file from a Web resource to your computer.
all forms of online electronic trading, taking in the more narrowly
defined concept of consumer-based (B2C) "e-commerce", plus B2B
electronic trading and process integration, as well as the technologies
for process integration inside organizations.
electronic equivalent of a paper check, an E-Check is a form of payment
that deducts funds directly from your own standard checking account.
eCheck services are usually managed by third party companies that
interface with a number of different banks. An echeck provides a more
fraud resistant option in terms of ecommerce transactions.
Ecommerce (Electronic Commerce)
processing of economic transactions, such as buying and selling,
through electronic communication. E-commerce often refers to
transactions occurring on the Internet, such as credit card purchases
at Web sites.
A website that practices the business of Ecommerce - the buying and selling of products, services, or goods over the internet or other computer networks. Amazon.com and Ebay are both examples of eCommerce websites. CyberShopping.ca is a Canadian directory of such Ecommerce Websites.
Electronic Point of Sale
point-of-sale merchant with electronic equipment for pricing and
recording transactions, but not necessarily incorporating functions for
electronic funds transfer.
E-mail (Electronic Mail)
system where a computer user can exchange messages with other computer
users (or groups of users) via a communications network.
of transforming data into a type that prevents casual observers from
deciphering. Data scrambling process automatically takes place in the
terminal or computer before data is transmitted for security/anti fraud
The date embossed on a bankcard, beyond which the card becomes invalid.
FAQ (Frequently Asked Questions)
A term that refers to a list of questions
and corresponding answers provided by companies relating to products they sell,
customer service, web site, etc.
vector-based moving graphics format created by Macromedia for the
publication of animations on the world-wide web. Flash (.swf) graphics
files can be created in Macromedia's own Flash program, or else in
software applications such as Adobe's LiveMotion or Corel's RAVE (real
animated vector effects) package. Most web browsers still require a
plug-in to be installed before they can play Flash animations.
that allows communications between networks one network with another.
Used in ecommerce to act as an interface between a merchant and a bank;
i.e, a Payment Gateway.
portion of the revenue from a merchant's credit card transactions, held
in reserve by the merchant account provider to cover possible disputed
charges, chargeback fees, and other expenses. After a predetermined
time, holdbacks are turned over to the merchant. Note: Merchant account
providers almost never pay interest on holdbacks.
The page where a user normally enters a Web site. Also contains the major hotlinks to various
products/features/contents of the site.
company that provides services for setting up, storage and functioning
of Internet resources. Hosting plans from different providers vary in
the disk space, included traffic and a range of technologies available
for the site functionality.
HTML (Hypertext Mark-Up Language)
language used to write pages for the World Wide Web. This language lets
the text include codes that define fonts, layout, embedded graphics,
and hypertext links.
HTTP (Hypertext Transfer Porotocol)
The way in which World Wide Web pages are transferred over the Internet.
HTTPS (Hypertext Transfer Protocol Secured)
A variant of HTTP that encrypts messages for security.
hypertext connection that can take you to another document or another
part of the same document. On the World Wide Web, hyperlinks appear as
text or pictures that are highlighted. To follow a hyperlink, click the
system of writing and displaying text that enables the text to be
linked in multiple ways, be available at several levels of detail, and
contain links to related documents.
A system by which all the computers in the world talk to each other.
Another common term for an ecommerce business or an ecommerce website. Internet Shops typically sell retail items or general website improvement/enhancement features. They use shopping carts to help consumers buy products, goods, and services.
Also known as online shopping, Online shopping is the process in which consumers purchase products, goods, or services over the Internet. An online shop, ecommerce shop, internet shop, webshop, online store, or virtual store, etc. evokes the physical analogy of buying products and services from an actual store. Online stores liken online catalogs to standard mail order catalogs. Currently, most retail stores have web sites where products can purchased from. Online shopping is one of the fastest and convenient ways that consumers can receive products.
Internet Shopping Cart
An Internet Shopping Cart is essentially software that makes a user able to purchase a product, good, or service from an ecommerce website. Similar to a cart or basket at a grocery store, "purchased" goods are kept in a shopping cart until the user is ready to check out and pay. There are many shopping carts available today that range from free to thousands of dollars, depending on the services a customer wants for their own ecommerce website.
private version of the Internet that lets people within an organization
exchange data using popular Internet tools, such as browsers.
IP Address (Internet Protocol Address)
A designation for a particular location on the Internet, such as "140.23.719.6." IP addresses are associated with domain names.
ISP (Internet Service Provider)
Short for Internet Service Provider, a company that provides access to the Internet. For a monthly fee, the service provider gives you a software package, username, password and access phone number. Equipped with a modem, you can then log on to the Internet and browse the World Wide Web and USENET, and send and receive e-mail.
programming language frequently used on Web sites. Some Java programs,
or "applets" are downloaded from the Web server to the visitor's own
computer, which then runs them. This distinguishes Java programs from
other Web programming languages, such as PERL, that reside and run on
the Web server (only the results are downloaded to the visitor's
A world-wide web
programming language that is similar to (if less powerful than) Java,
such as "roll-overs" on web pages (where buttons or other graphics
change colour or otherwise when the mouse pointer is moved over them).
Also known as a banner exchange, a Link Exchange is a group of websites that operates by users exchanging and trading links with each other. Once a great way to improve link popularity and improve your website's ranking, link exchanges are now less popular, and more people are submitting their sites to directories or paying for various Internet marketing campaigns. One negative aspect is that link exchanges potentially distract visitors away to other sites before they have fully explored the site that the original link was on as well as reducing or lowering the "quality" of the website that the link is on if the link is of poor value.
Link Frequency is the measure of how often your website is linked to from another site, commonly known as Internal Link Frequency. External Link Frequency is the measure of links to other websites that you post on your own website. As discussed in the definition of Directory, it's generally a better idea to have more incoming links than outgoing. Hopefully, these incoming links are high quality and have a high Page Rank.
A stripe (on the bankcard) of magnetically encoded cardholder account information affixed to a plastic card.
retailer, or any other person, firm, or corporation that, according to
a Merchant Agreement, agrees to accept credit cards, debit cards, or
both, when properly presented.
special account where money from credit card sales is first routed to
and held before transfer to your own business account. This process is
usually fully automated in ecommerce transactions. Money may be
transferred into your standard business account in real-time or during
various points in 24 hour period. A merchant account is a crucial part
The act of
submitting sales drafts which are not the result of legitimate sales
for the purpose of defrauding the services, the client bank, or
individual cardholders. Fraud includes knowingly accepting lost,
stolen, or counterfeit credit cards.
small charges, perhaps even less than a penny, processed through
e-commerce systems. Until this time, e-commerce has been largely
limited to purchases of $10 (U.S.) or more. With micropayments,
however, e-commerce merchants can sell products for far lower prices,
such as charging small fees for downloading documents or charging per
click for online advertising. Micropayment systems are still largely
experimental and not widely available.
MIDS (Merchant Identification Number)
Unique merchant identification number that is used in conjunction with all transactions.
Computers that are connected together.
Web site containing eCommerce software, available on a public network,
such as the Internet, which offers goods and services for sale. An
online storefront is the equivalent of a store or place of business
that a customer would visit to purchase goods and services.
Canada's Online Shopping Mall -
http://www.CyberShopping.ca is a
directory of such online storefronts.
Refers to an applications suitability to be rapidly integrated into an existing system
and business practices meant to increase consistency and
interoperability among the various financial service providers that
will interact with each other and end-users. Examples of operating
rules include: authorization procedures, settlement timing
requirements, audit and accounting rules, and credit limits.
Google's trademarked system of "ranking" a website. Page Rank is a link analysis algorithm that "measures" a site's relative importance within a set of hyperlinked documents. In other words, page rank results from a "ballot" of sorts among other pages on the internet about how important a certain page is and is roughly based upon the quantity of inbound links as well as the importance of the page providing the link. Google assigns a numeric weighting from 0 - 10 which denotes a site's importance in the eyes of Google. The most popular websites have a Page Rank of 10 and the least popular have a "PR" of 0.
set of instructions and procedures used for the transfer of ownership
and settlement of obligations arising from the exchange of goods and
The minimum accumulated commission an affiliate must earn to trigger payment from an affiliate program.
method for distributing formatted documents over the Internet. You need
a special reader program called Acrobat, and you can get it at http://www.adobe.com
PIN (Personal Identification Number)
alphanumeric or numeric code used to verify the identity of an
individual attempting to use a credit card, debit card, or other
A "software add-on"
that can be linked into an existing software application in order to
give it additional capabilities and enable them to perform additional
A news or media release that is written or recorded directed at someone with the purpose of claiming something as newsworthy. Very similar to an article, a press release is designed to trigger an immediate response, and to gain publicity for someone or something, and is generally biased towards the objectives of the writer. For SEO purposes, press releases serve as an announcement and advertisement of a product, good, or service. They provide instant exposure and valuable links as well.
site's official statement on the type of information collected on a
site, how the information will be used, how the person can access this
data and the steps for having the data removed. A privacy statement
also usually includes information regarding systems that are in place
to protect the information of web site visitors. ( view privacy
policy of CyberShopping.ca )
Privacy Seal Programs
Independent organizations that verify if an online companies' Privacy Statement is verifiable and accurate.
(i.e. BBBOnLine Privacy Program)
organization that is connected to VISANet and or Banknet and provides
authorization and/or clearing and settlement services on behalf of a
A method of
encrypting electronic data. Developed to account for weaknesses in
symmetric encryption, public key encryption does not require the
transmission of decoding keys themselves.
verification and processing of credit card transactions immediately
following a purchase. Real-time verification on the Web usually takes
less than five minutes. Real-time verification is especially important
for Web sites that sell products and services that consumers expect
immediately, such as memberships to the site or software downloads.
usually monthly, charges for maintaining a merchant account. Recurring
fees include the discount rate, transaction fees, statement fee, and
transaction charged to the cardholder (with prior permission) on a
periodic basis for recurring goods and services, i.e., subscription to internet
music channel, book-of-the-month clubs, subscription to internet telephone
reimbursement of the purchase price of a service back to the credit
card, for reasons such as faults in product qualities or
dissatisfaction with the service provided.
A written definition of rules concerning the return of payments to the company customer.
The ability and flexibility of an application to meet growing requirements of an organization
A Web Search Engine is designed to search for information on the World Wide Web. Information may consist of web pages, images, videos or other types of files. Some search engines also mine data available in newsgroups, databases, or open directories (directories that are easily edited by users). Unlike web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input. Common search engines include Google.com, Yahoo.com, and Bing.com.
Search Engine Optimization
Search Engine Optimization is the process of improving the volume and quality of traffic to a website from search engines via natural or organic search results for targeted keywords. As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve link building, a site's coding, presentation, and structure, as well as fixing problems that could prevent indexing by search engines. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users.
Search Engine Ranking
A measure of the success of a web page or website. Basically, Search Engine Ranking is the placement of a user's website within a search engine's results page after a specific keyword search has been conducted.
Search Engine Spider
Search Engine Spiders, crawlers, and bots are essentially the same thing. They are programs that browse the World Wide Web in a methodical and automated manner. This process is called web crawling or spidering. Many sites, search engines in particular, use spidering as a means of providing up-to-date data. Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches. Crawlers can also be used for automating maintenance tasks on a website, such as checking links or validating html code.
servers that utilize encryption to prevent unauthorized users from
intercepting and reading a message that passes through its system. Such
Web servers are capable of establishing encrypted communication with
clients, generally using SSL or SET.
A computer that provides a service to other computers (known as clients) on a network.
cookie stored in a computer memory for remembering preferences during a
web site visit that is flushed on leaving the site.
Software that is distributed at no cost that can be used for free for a specific
period of time or under certain circumstances to allow evaluation. A
form of "try before you buy" software, it is usually distributed
(either across the Internet or via magazine cover disks) for free with
time-constrained (eg 30 day) functionality so that a user can install
and appraise it before sending off a registration fee to the program
author in exchange for unlimited use and documentation.
cart software allows the cardholder to select items from an online
store and place them in a 'virtual shopping basket or shopping cart.'
The shopping cart keeps track of items a visitor picks to buy from your
site while the client views other items within the 'virtual
storefront,' keeps a running total, and may calculate taxes and
shipping. The items in the shopping cart are eventually ordered if the
SLA (Service Level Agreement)
in many merchant/institution and merchant/consumer transactions to
define the boundaries of what the service is committed to deliver and
under what circumstances.
to junk e-mail, most usually received in the form of unsolicited
advertisements. Alternatively, spam can also refer to excessive,
unwanted and/or otherwise irrelevant newsgroup postings.
Also known as a Sponsored Ad, a Sponsored Link, Featured link is a paid advertisement/link to a website. These links generally appear after a search has been typed into a search engine, and appear either at the top in the form of a banner, along the sides, or even at the bottom. Typically, these links are either set in a bold font, are larger than the standard text on the page, or have some sort of colored background. Pay per click, Google Ad Words, and other advertising campaigns use these links on search engine results pages.
SSL (Secure Socket Layer)
system for encrypting data sent over the Internet, including e-commerce
transactions and passwords. With SSL, client and server computers
exchange public keys, allowing them to encode and decode their
communication. A secure protocol ensures the integrity of information
that is transmitted via this means.
A link that advertisers pay to have on another website that links to a page on their site. Text Links are usually found in the text or content of a page, rather than in a banner. Text links will have varying costs, based on the "quality" of the page or website. SEO companies pride themselves in being able to sell text links and text link ads to further enhance a site's SEO. CyberShopping.ca is an online shopping mall that offers text link advertisement space to Canadian Shopping Sites.
Text Link Advertising
An advertising or marketing campaign designed to utilize text links by having them "point" to your site. A standard campaign targets certain keywords and text link "brokers" (such as CyberShopping.ca) charge varying amounts for these keywords to be used as links. Generally, text link advertising may target only one up to quite a few keyword phrases.
Processing of transactions by service providers acting under contract to card issuers or acquirers.
event that causes a change in an organization's financial position or
net worth, resulting from normal activity. Advance of funds, purchase
of goods at a retailer or when a borrower activates a revolving line of
credit. Activities affecting a deposit account carried out at the
request of the account owner. One example of a transaction is the
process that takes place when a cardholder makes a purchase with a
The actual date on which a transaction occurs. Used in recording and tracking transactions.
A charge for each credit card transaction, collected by the merchant account provider or ISO.
The amount of time a web site is available. The industry benchmark at this point is 99.99%.
URL (Uniform Resource Locator)
An address for a file (or page) located on the Internet, usually the Web (e.g. www.cybershopping.ca).
visit to a web site by one person. The session is usually "ended" when
all pages have been closed or after a specific time of inactivity.
date embossed by the card issuer on the credit card. An establishment
cannot accept a card for payment of goods or services prior to this
computer dedicated to storing the various files that make up Web pages
and the protocols needed for communicating with other computers via the
WWW (World Wide Web)
A hypermedia system that lets you browse through an unlimited amount of interesting information.
You See Is What You Get. An application that displays how the resulting
page will look as it is being developed by the user in which the screen
displays what the end result will look like, while the document is
being created or modified.